For the 2024 edition of the C.A.P.S Festival, I completely redesigned the art direction to introduce a brand-new visual identity.
The goal was to break away from the festival’s usual aesthetic by injecting a bolder and more impactful energy.
I chose vibrant colors enhanced with a grainy texture to energize the composition and suggest movement. This effect also echoes the spray paint used in street art, reinforcing the festival’s immersive and urban spirit.
Here's a look at posters from previous editions of the C.A.P.S Festival, showcasing the original
art direction of the project.
